Matt Cromwell

Agencies AI Marketing Leadership LinkedIn ↗

Episodes: E131
Views: 30K
Latest aired: Apr 1, 2026
Runtime: 37:31

Episode 131 · Apr 1, 2026 · 37:31 · 30K views

The Future of WordPress

In Web Legends Episode 131, Matt Cromwell, Founder and CGO of Roots & Fruit, shares lessons from building and scaling WordPress products. From GiveWP to advising product teams today, he brings a clear perspective on product growth, customer experience, and long-term strategy.

We dive into product-market fit, customer feedback loops, north star metrics, and product-led growth, along with what WordPress companies need to focus on in an AI-driven market. The conversation also explores scaling challenges, support as a growth lever, and what types of products will succeed in the coming years.

Were you this guest? Add the badge to your site.

Paste this anywhere HTML is allowed. It links back to this profile.

<a href="https://weblegends.tv/guests/matt-cromwell/" title="Matt Cromwell on Web Legends"><img src="https://weblegends.tv/badge/as-seen-on-web-legends.svg" alt="As seen on Web Legends" width="220" height="56" /></a>

Is this you, or do you know better? Suggest an edit to this profile.